Welcome to Xi's portfolio

Building brand trust through social media, influencers, and retail experiences

An immersive pop-up combining luxury fragrance, art collaboration, and experiential retail

A luxury brand collaboration campaign exploring experiential retail and floral storytelling

This project explores an immersive brand experience for Prada, set in Shanghai Rong Zhai

A visual exploration of identity, craftsmanship, and nostalgic storytelling through fashion

A visually driven presentation exploring Gucci’s brand identity, sustainability strategy, and ethical leadership through research and design storytelling

A market entry strategy for The Row in South Korea, focused on a flagship-led luxury distribution model

A visual campaign concept merging Balenciaga’s raw aesthetic with Lamborghini’s precision

A luxury window display design translating Prada’s minimalist identity into a soft, immersive retail experience

A luxury clean beauty app concept integrating product discovery, personalization, and experiential services into one seamless digital ecosystem

Building brand trust through social media, influencers, and retail experiences

A cultural campaign analysis exploring how Cartier localized luxury storytelling in the Middle Eastern market